Marketing Director

JOB DESCRIPTION

• Develop and lead the overall marketing strategy, including brand positioning, target audience identification, and messaging.
• Oversee the creation of creative marketing campaigns aimed at increasing brand awareness and customer engagement.
• Collaborate closely with various functional teams to ensure alignment with sales, product development, and other departments.
• Analyze market trends, consumer behavior, and competitor activities to identify opportunities and threats.
• Manage and optimize digital marketing activities, including social media, content creation, SEO, and paid advertising.
• Drive customer acquisition and retention through creative and data-driven marketing strategies.
• Monitor marketing performance metrics and present regular reports to the executive team.
• Stay updated on industry trends and best practices to ensure the company remains a leader in innovation.
• Perform other duties as assigned by the Board of Directors (BOD).

REQUIREMENTS

• At least 5 years of experience as a CMO/Marketing Director or in a similar role.
• Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
• Experience working in a Technology company is an advantage OR experience in the Finance/Banking industry.
• Proven success in developing and executing strategic marketing plans that lead to business growth.
• Deep understanding of digital marketing, data analysis, and emerging marketing technologies.
• Strong understanding of market research and data analysis methods.
• Excellent leadership skills with the ability to inspire and guide cross-functional teams.
• Excellent communication, negotiation, and interpersonal skills.
• Creative mindset with a passion for innovation and continuous improvement.
• Strong analytical skills and data-driven thinking.
• Fluent in English.
• Experience in public speaking.

BENEFITS

• Leave and Holidays: Provides reasonable vacation policies and holiday leave for employees to rest, recharge, and travel.
• Salary and Bonuses: Offers a competitive salary and attractive bonus policies to recognize and motivate employees.
• Work Support: Provides necessary work tools such as laptops, mobile phones, software, and services to ensure efficient work.
• Career Development: Offers training, learning, and personal development opportunities to help employees enhance their skills and advance in their careers.
• Flexible Work: Provides flexible working policies such as remote work, flexible hours, or half-day working options to facilitate work-life balance.
• Comfortable Work Environment: Creates a comfortable, creative work environment with a supportive team to enhance employee satisfaction and productivity.